Art in the Age of Mechanical Reproduction

Art in the Age of Mechanical Reproduction hires innovative contemporary artists to design exceptional and wearable pieces that combat the troubling possibility of artwork losing its presence and power in our image-saturated society. In an epoch of grand technological advances, the reproduction of art need not sacrifice quality nor relinquish its ability to provoke large-scale responses on an individual level. Art in the Age is setting the bar for quality work that can indeed exist and thrive in the spheres of originality and reproducibility.

What Mr. Benjamin has to say about "The Work of Art in the Age of Mechanical Reproduction"...

Enables... the original to meet the beholder halfway.
Hits... the spectator like a bullet, thus acquiring a tactile quality.
Permits... graphic art for the first time to put products on the market, not only in large numbers, but also in daily changing forms.
Places... revolutionary demands in the politics of art.
Detaches... the reproduced object from the domain of tradition.
Reproduces... transmitted works of art and thus to cause the most profound change in their impact upon the public.
Reactivates... the object being produced... in permitting the reproduction to meet the beholder in his own particular situation.
Leaves... the realm of the 'beautiful semblance' which, so far, had been taken to be the only sphere where art could thrive.